Terms of Use

These terms are an agreement between you and Be Serious (“we”, “us”) and govern your use of the Be Serious iOS app and the beserious.app website. By creating an account or using the app you agree to them.

Two sections deserve a close read. “Disclaimers and liability” limits what we can be held responsible for, and “Dispute resolution” requires most disputes to go to individual arbitration instead of court and waives class actions and jury trials. You can opt out of arbitration within 30 days.

The service

Be Serious is a health-tracking app: fasting timers, daily streaks, workout and calorie logging, AI-assisted meal and workout estimates, barcode and nutrition-label scanning, weight tracking, optional Apple Health step reading, and invite-only group chat with streak leaderboards. Using it requires an account (Sign in with Apple or Google) and an active subscription — see “Subscriptions” below.

Not medical advice

Be Serious is a tracking and motivation tool, not a medical device, and nothing in it is medical advice, diagnosis or treatment. Fasting, exercise and dietary changes carry real risks. Consult a doctor before making significant changes — especially if you are pregnant, underage, underweight, have a history of disordered eating, or have any medical condition — and stop and seek help if you feel unwell. Streaks and calorie targets are motivational, not clinical prescriptions, and the app is not a substitute for therapy or professional care.

By using the app you confirm that you are physically able to do the things you choose to track with it, that no doctor has advised you against them, and that you are not relying on it to manage a medical condition or an eating disorder without professional supervision. Choosing to fast, to exercise, or to eat to any target is your decision, and you accept the risks that come with it. You are responsible for judging what is safe for you, and stopping is always the right call over keeping a streak alive.

AI estimates are estimates

Calorie, macro and ingredient figures produced by scanning or describing a meal, reading a nutrition label, looking up a barcode, or describing a workout are automated approximations and can be wrong, sometimes significantly. Check them, edit them, and don’t rely on them where accuracy matters medically — for example for allergies, diabetes management or a prescribed diet. Using these features sends the photo or text you provide to our third-party AI provider; we ask your permission first, and you can decline and log manually instead. Don’t submit photos containing other people or anyone’s personal information.

Your account

You must be at least 13 years old (or the minimum age required in your country, with a parent or guardian’s consent where that’s required) to use Be Serious. Keep your account to yourself, keep the details you enter accurate, and stay responsible for activity on it. You can delete your account at any time in the app under Profile → Delete Account, and if you don’t have an active subscription the same option is on the subscription screen, so deletion is always available to you.

Subscriptions

Be Serious is a subscription app. After you create an account and answer the setup questions, an active subscription — billed monthly or yearly through your Apple Account — is required to use it. There is no free tier. AI estimates are subject to a generous fair-use ceiling that exists to stop abuse, not to meter normal use.

Where an introductory free trial is offered it is how you start, and it converts to a paid subscription automatically at the end of the trial unless you cancel first. Subscriptions renew automatically unless you cancel at least 24 hours before the end of the current period, and you can manage or cancel any time in your device’s subscription settings. If your subscription ends, your data stays in your account and comes back when you subscribe again — you can also export it at any time from the subscription screen, and delete your account from there. Deleting the app or your Be Serious account does not cancel a subscription. Payment, billing and refunds are handled by Apple under their terms; if prices change, Apple will notify you and ask for consent where required.

Group chat and your content

You keep ownership of the content you post. You grant us the license needed to store and show it to the members of your chats — that’s all we do with it. Only post photos and content you have the right to share.

There is zero tolerance for objectionable content or abusive behavior. Do not post content that is harassing, hateful, threatening, sexually explicit, illegal, or that impersonates others, and do not spam. This applies to usernames, profile pictures and group pictures as much as to messages. Messages and usernames pass through an automated filter, and you can report any message, block any user, and leave any chat from within the app. We review reports and may remove content and suspend or terminate offending accounts without notice.

Chat is a social feature: members of a chat can see your username, display name, profile picture and current streak. Anyone with a chat’s invite code can join it, so share codes — and personal information — thoughtfully.

Acceptable use

Don’t misuse the service: no attempting to break, overload, probe or reverse-engineer it, no scraping, no automating or circumventing usage limits, and no accessing other people’s data.

Our property

The app, its design, branding and code are ours. These terms give you a personal, non-transferable license to use the app; they don’t give you any rights to our trademarks or code.

Termination and changes to the app

You can stop using Be Serious and delete your account at any time. We may suspend or terminate accounts that violate these terms, and we may change, add or discontinue features as the app evolves. Sections that by their nature should survive termination (like disclaimers, liability limits and dispute resolution) survive.

Disclaimers and liability

The app is provided “as is” and “as available”, without warranties of any kind — express, implied or statutory — including any implied warranty of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We don’t guarantee any health outcome, the accuracy of any estimate, or that the service will be uninterrupted, secure or error-free.

We are not liable for indirect, incidental, consequential, special, punitive or exemplary damages, or for lost profits, lost data, lost goodwill, business interruption, or the cost of substitute services — even if we were told such damages were possible.

Our total liability for all claims arising out of or relating to these terms or the app is limited, in aggregate, to the greater of (a) the amounts you paid for the app in the twelve months before the event giving rise to the claim, or (b) US $100. That limit applies however a claim is framed — contract, tort, negligence, strict liability, statute or anything else — and it covers us together with our owners, employees and suppliers.

These limits are a fundamental part of the bargain between us; without them we could not offer the app on these terms. Some jurisdictions don’t allow certain exclusions or limits — including, in some places, limits on liability for death or personal injury, fraud, or gross negligence. Where that’s so, the above applies only as far as the law allows, the remainder stays in force, and nothing here limits liability that cannot lawfully be limited or affects mandatory consumer rights you have where you live.

You agree to cover claims brought against us that arise from content you post, from your misuse of the service, or from your breach of these terms.

Dispute resolution

This section requires most disputes to be resolved by individual arbitration rather than in court, and waives class actions and jury trials. Read it carefully — you can opt out within 30 days.

Talk to us first. Almost everything is faster to fix by email. Before starting arbitration, send a short description of your claim and what you’re asking for to support@beserious.app and give us 60 days to resolve it; we’ll do the same for any claim we have against you. This step is a requirement, not a formality, and either of us may ask a court or arbitrator to enforce it.

Arbitration. If that doesn’t resolve it, you and we agree that any dispute arising out of or relating to these terms or the app will be settled by binding arbitration before a single arbitrator, administered by the American Arbitration Association under its Consumer Arbitration Rules. The Federal Arbitration Act governs this agreement to arbitrate. Arbitration may proceed on documents, by phone or video, or in person in the county where you live — you will never have to travel to us. For any claim you bring under US $10,000 we’ll pay the AAA filing and arbitrator fees, unless the arbitrator finds the claim frivolous. The arbitrator may award the same individual relief a court could, and the award is final and enforceable in any court.

Exceptions. Either of us may bring a qualifying claim in small claims court, and either of us may ask a court for an injunction to stop misuse of the service or infringement of intellectual property. Claims for public injunctive relief are not arbitrated — a court decides those, after the arbitration of any other claims finishes.

No class actions. Claims must be brought in your individual capacity, and not as a plaintiff or member in any class, collective, consolidated, coordinated, private-attorney-general or other representative proceeding. The arbitrator may not consolidate anyone else’s claims with yours or preside over any representative proceeding. You and we each waive any right to a jury trial. If this paragraph is held unenforceable as to a particular claim, that claim alone leaves arbitration and goes to court while the rest of this section still applies to everything else; if it is held unenforceable in its entirety, then this whole agreement to arbitrate is void and disputes go to the courts named under “Governing law”. Class arbitration is not available under any circumstances.

Coordinated filings. If 25 or more similar claims are brought by or with the assistance of the same lawyers or a coordinated group, the AAA will administer them in batches of up to 50 — one arbitrator and one set of fees per batch, resolved in sequence — and any deadline in this section pauses while batching is arranged. This keeps arbitration workable rather than a fee-generating exercise.

Opting out. You may reject this arbitration agreement by emailing support@beserious.app from or naming your account email with the words “arbitration opt-out”, within 30 days of first accepting these terms. Opting out costs you nothing — every other part of these terms still applies, and we won’t treat you differently for it. If we later change this section, you can reject the change the same way within 30 days of it taking effect.

Deadline for claims. Any claim relating to these terms or the app must be brought within one year after it arises, or it is permanently barred — unless the law where you live allows longer and doesn’t permit that period to be shortened.

If you live in the EU, the UK, or anywhere else whose law gives consumers a non-waivable right to bring a dispute locally or to use a statutory dispute-resolution scheme, this section applies only as far as that law allows.

Legal compliance

You may use the app only where doing so is legal, and you confirm you are not located in a country subject to a US embargo and are not on any US list of prohibited or restricted parties.

Apple

These terms are between you and us, not Apple, and your license to use the app is also subject to the Usage Rules in Apple’s App Store terms. Apple has no obligation to provide maintenance or support for the app. If the app fails to conform to any applicable warranty, you may notify Apple and Apple may refund the purchase price; beyond that, Apple has no other warranty obligation. Apple is not responsible for any claims relating to the app — including product liability, legal or regulatory compliance, and consumer protection claims — nor for any third-party claim that the app infringes intellectual property rights. Apple is a third-party beneficiary of these terms and may enforce them against you.

Changes

We may update these terms as the app evolves. We’ll post the new version here and update the date above. For minor changes, continuing to use the app means you accept them. For changes that materially affect your rights — including any change to “Disclaimers and liability” or “Dispute resolution” — we’ll ask you to accept the new version before you carry on using the app, and we’ll email the address on your account if you can’t currently open it. You can decline by stopping use and deleting your account. Changes never apply retroactively to a dispute either of us has already raised.

Governing law

These terms are governed by the laws of the State of Texas, USA, without regard to conflict-of-law rules — except that the Federal Arbitration Act governs “Dispute resolution”. For any dispute not subject to arbitration, the state and federal courts located in Texas are the exclusive venue and you and we consent to their jurisdiction. Nothing in these terms limits mandatory consumer protections you have under the law of your country of residence, or a non-waivable right to bring proceedings there.

General

If any part of these terms is held unenforceable, it is limited or removed to the minimum extent necessary and the rest stays in full force — except as “No class actions” states for itself. Not enforcing a provision isn’t a waiver of it. These terms and our Privacy Policy are the entire agreement between you and us about the app. You may not transfer your rights under them; we may transfer ours to a successor if the business changes hands. Headings are for convenience and don’t affect meaning.

Contact

Questions? Email support@beserious.app. See also our Privacy Policy.